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Web Design and your Online Business

Welcome to Everyone's blog where you'll find me musing about anything related to online business and web design. One of my favorite pastimes is interviewing other people in the industry about how they deal with the challenges of designing pages for their clients. You will hear about everything from how to attract people to your site to making the page behave for any browser, new or old. If you've got an idea for a blog, or for a radio show on Blog Talk Radio, please drop me a line at blogtalk@everyones.com or just leave a comment here!

Free as a business model

Myra Rhodes - Thursday, November 04, 2010

So, I’ve heard that “Free” is a business model worth pursuing, however, until now I’ve been scratching my head, trying to figure out how ‘free” can apply to my business and still keep the rent paid.
You see, the courses offered by Everyone’s E-Learning are interactive and asynchronous, meaning that you purchase the course and you do it whenever you want, without the aid of a facilitator, either in person or virtually. So how on earth can free fit into this scenario?
It occurred to me the other day that many courses out there on the internet are not interactive, and the audience simply watches as the instructor goes through the motions of that day’s lessons. Finally, the light went on and I realized that I have much more than that to offer and I can give it away for free without giving away the entire farm!
In the live webinar that I host, the audience participates in the hands-on simulations of the Dreamweaver software and already that is more fun for everyone than just passively sitting by while the demonstration unfolds. In addition they get the benefit of a little more of an introduction to the topics being covered before we dive into the exercises. There is interaction between the participants via the live chat and other tools, such as pointers, text and drawing tools.
So while the audience does not have access to the full extent of Day 1 materials at their own leisure as they do with the purchased version and they do not have the benefit of the printed step by step review of each lesson, they can still participate in the lesson and get their feet wet until they decide whether they want to purchase the full series.
So I’ve run this idea up the flagpole and guess what, as of the moment of this writing I have 74 registrations.  Boy, oh boy, do people like free!
Join us, why don’t you, at http://everyones.com/bookings/dreamweaver-getting-started-booking ..

Second Interview with John Gallant Part One – PNG Images

Myra Rhodes - Wednesday, August 25, 2010

In my first interview with John Gallant, we received some insight to the baffling problems encountered by web designers when web pages are viewed in different browsers. In this, the second interview on Blog Talk Radio, John begins with a discussion on how to handle PNG (Portable Network Graphics) files. PNG images, John explains, allow you to ‘see through’ parts of the image that are transparent. They also work well for smooth gradients. Graphics Interchange Format (GIFS) also offer transparency. However, GIFs come with their inherent ‘jagiess’ that make it difficult to fade out to transparency around a curve. With PNGs there is no such thing as jaggies, because rather than going from opaque to transparent, the edges of an irregular image can fade out to transparency. You can then lay the PNG on top of any background and it will show up beautifully. John still recommends JPGs (Joint Photographic Experts Group) for the display of photos. ..

Graduation day to Web 2 point 0

Myra Rhodes - Wednesday, August 11, 2010

So, today, was my graduation day.  This blog is a thank you note to everyone who has helped this person who grew up a generation or two away from 'Generation Z'. A year and a half ago, I was wondering why on earth I would want to join in on Twitter LinkedIn Facebook and how on earth to start promoting the interactive Dreamweaver course that I had so painstakingly put together. I went to an e-learning conference put on by the elearning guild and to the Voices that Matter conference on web design and realized that I was completely out of the loop when it came to social networking. I had to ask ‘what is web 2.0’! It seemed a revolution had happened. Actually I did buy the book Twitter Revolution. But all I really needed to do is create a twitter account and just dive in. Sceptically, I went ahead and created a twitter account, started joining groups on LinkedIn, created what used to be called a Facebook Fan page (are we allowed to call them that still?) and started sending my tweets out to the twitterverse. I even started a radio program on Blog Talk Radio. Lo and behold, someone heard that I was in the final stages of creating my course and we started a conversation. I ended up with a very literate person interested in beta testing the course.  Believe me when I say that anyone who takes the course now benefits from that encounter. I also discovered the hash tag and I now look forward to Thursday evenings and #lrnchat.  ..



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